ACLU Memo

This memo analyzes the American Civil Liberties Union (ACLU) and how it has evolved its mission and branding post 9/11 in order to address issues such as government surveillance, racial profiling, and immigrant rights while also maintaining focus on the protection of individual rights and civil liberties. This memo discusses the ACLU's implicit and explicit communications ethics assumptions which underlines the belief in rights such as accountability and the importance of free speech. The ACLU's IMC efforts are aimed towards advancement of social justice and civil liberties for all. The ACLU's commitment towards social justics and ethical communication serves as a standard for the way organizations should make use of strategic messaging to promote positive social change. Through the use of various communication strategies in order to spread awareness, the ACLU demonstrates the potential of IMC when creating a fair and equitable society.