CHSSA Brand Analysis

The College of Humanities, Social Sciences and the Arts is known for offering 16 departments and units for study. Completing a brand analysis for the CHSSA provided a deep understanding on how this brand functions both internally and externally in order to determine the proper alignment methods for the messaging strategies and ideas in which to improve current methods used and the value of the brand itself. When diving more into the CHSSA, this brand analysis includes a detailed overview of the CHSSA, offerings, competitive landscape, key audience, positioning, messaging, communication channels, SWOT analysis, and recommendations