Randall Library Client Deliverables

This set of client deliverables was conducted on the William Madison Randall Library. These deliverables are aimed towards enhancing brand awareness, engagement, and the reputation of the library overall through innovative tactics in marketing and strategic updates. These deliverables include a website revamp, a content calendar, signature stories, methods for increasing media engagement, and incentives for boosting engagement. Together, these deliverables will position the Randall library as a place known for academic excellence. Through the implementation of an IMC plan, the library will foster community engagement, enhance its brand presence, and always ensure to offer current and relevant material.