Whitepaper & Research Poster

This whitepaper addresses a common issue among marketers which is being able to accurately assess the effectiveness of influencer marketing and earned campaigns due to a lack of detailed data. The inability to connect online engagement to offline behavior has led to even more reliance on flawed assumptions and vanity metrics, impeding the accuracy of campaigns evaluations.

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The whitepaper further describes the problem and how it is significant in the current digital marketing landscape. Without being able to use precise measurement methods, most jmarketers will struggle with justifying investments, this leads to inefficient budget allocations and missed opportunities. Many of the traditional methods are doing poorly with bridging the gap between offline and online interactions. The whitepaper ends with a proposed solution.

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